Cassidy Ropes is the President of Modern Edge Insurance Brokers, Inc., a full-service, multi-line insurance brokerage based in Visalia, California—The Gateway to the Sequoias. With a reputation for consistency, reliability, and follow-through, Cassidy leads a team of licensed professionals dedicated to helping individuals, families, and small business owners secure affordable, dependable insurance solutions.

His company not only provides affordable insurance coverage but also offers hands-on management services to ensure clients' needs are met well beyond the initial policy inception. Under his leadership, Modern Edge has grown from a startup insurance firm in 2017 to a thriving agency operating across multiple states with a team of nine licensed staff.

Cassidy’s journey into the insurance industry began unexpectedly at the age of 19, when he started as an Agency Contact Representative at a local agency making outbound calls. Recognizing his drive and aptitude for the business, he quickly obtained his licenses and rose through the ranks—from account assistant to account manager—before founding his own firm.Known for his expertise in both standard and hard-to-place insurance solutions, Cassidy specializes in crafting custom plans for clients whose needs fall outside the box of traditional insurance markets.

His passion lies in helping people navigate the complexities of insurance with confidence, even when circumstances are challenging or unusual.Outside of work, Cassidy is a proud husband and father whose greatest motivation comes from his family. His wife is his unwavering support system, encouraging both his personal and professional growth, while his children inspire him to lead by example and live a life rooted in values, work ethic, and meaningful experiences.

A lifelong learner and community advocate, Cassidy enjoys teaching his kids essential life skills, playing golf, and offering support of at-risk individuals in his community. He believes that persistence and effort—especially on the most difficult days—are the key ingredients to lasting success.Cassidy’s ongoing mission is simple: to be a reliable source of stability and service in an unpredictable world.